Giới thiệu:
‘Like Shakespeare’s Caesar, public relations ‘bestrides the world like a colossus’, and the wider world urgently needs a more mature understanding of what it really is. For this reason alone, Kevin Moloney’s thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community. But there are other good reasons also. First of all, the author is extremely lucid; second, he does what many scholars should do but too often do not: propose realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.’ – Simon Moore, Associate Professor, Bentley College, Massachusetts, USA
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Posted in PR Books & Traning
Xem đầy đủ bài viết tại http://vietiep.wordpress.com/2009/07/29/rethinking-public-relations-pr-propaganda-and-democracy/
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