Giới thiệu:
QUOTE
This is a book everybody in the practice of public relations always should bring in their briefcase. Hands on and very well structured, Gregory manage to bring the best in a textbook as well as an “everyday guide” to communications planning. The weak side of it are the cases which not support the texts very well but can actually be total contradictions. Also it would be appropriate to add a chapter on communication techniques and how to use these in the planning process. I have used this guide in my daily work as well as when teaching graduate students and it works very well in both cases.
Download:
CODE
http://ifile.it/8epo7ht/
Posted in PR Books & Traning
Xem đầy đủ bài viết tại http://vietiep.wordpress.com/2009/07/29/public-relations-strategy-pr-in-practice/
Không có nhận xét nào:
Đăng nhận xét