Finding customers online can be a daughnting task when first setting out as a small business owner, but there are a few ways you can focus your efforts and achieve greater results.
1. Write helpful blog posts
2. Do the research no one wants to do
3. Create a free tool
4. Link to helpful information
5. Submit your articles to article directories
6. Solve a problem
7. Network offline
8. Connect with people
9. Sponsor a contest
10. Give stuff away
11. Provide pro bono service for testimonials
12. Create groups on a few social media sites
13. Join groups across the board
14. Produce a weekly video podcast
15. Post in forums
16. Offer a newsletter
17. Let your friends know you’re in business
18. Let your family know you’re in business
19. Write a basic tutorial
20. Create a slideshow presentation
21. Create a video tutorial
22. Run ads (including PPC, direct sales, and free alternatives)
23. Participate with those offering article marketing
24. Write a guest post on a relevant site
25. Do an interview & be interviewed
26. Write newspaper articles
27. Always follow up (write a personalized note if possible)
28. Get active with Google Friend Connect
29. Join Twitter and tweet about helpful content to find customers on Twitter
30. Do a case study
31. Be the first to do something
32. Add your business to the yellow pages
32. Optimize your site a little (titles, keywords, good content, deep-links)
33. Create an app for the iPhone and iPod
34. Create a widget or gadget for publishers
35. Create an RSS widget so publishers can spread your content on their own sites.
36. Create media people can spread (pictures, videos, slideshows, graphs, etc.)
37. Write lists like this!
38. Comment on blog posts like this!
If you’re interested in learning more, check out these 6 Free ways to Advertise Your Business Online.
Posted in PR Books & Traning
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